Built to Rule™
The Proven 90-Day Protocol for High-Performing Men Who Refuse to Go Soft
Built to Rule—the only transformation system designed for professional men (30–50) who refuse to let their body, leadership, and legacy slip into the background.
This Isn’t Another Workout Plan.
It’s a Leadership Rebuild.
Forget bro-splits. Forget generic apps. Forget motivation that fizzles after week two.
The Built to Rule Protocol is a proven framework that forges a man’s body, sharpens his structure, and reignites his leadership at home and in life.
TESTIMONIALS
BEFORE
AFTER
Before
"I regained my confidence"
"The Built to Rule Protocol completely turned my physique around and restored my swagger. I lost over 20 lbs. of body fat and gained a ton of lean muscle! I strongly recommend Pharaoh Fitness for anyone, especially for busy professionals who are stuck and needing a permanent solution"
- Ryan C.
After
Creator of The
Built to Rule Protocol™
Meet Jon
Taking his inspiration from the Ancient Egyptians who constructed massive stone monuments for their Gods and Pharaohs, Jon has created a system that builds off that ancient discipline.
Men don’t rise by motivation. They rise through structure and discipline.
WHO'S THIS FOR
30–50 year-old men earning $100K+
Former athletes or once-fit professionals
Carrying 20–40 lbs of unwanted weight
Craving structure, discipline, and results that last
Tired of shortcuts, fluff, and feeling soft
Willing to do the real work to lead with strength
WHAT'S INCLUDED
The Pharaoh Morning Routine (PDF)
Built to Rule Hormone Optimizer (cheat sheet)
Lead Your Home Masterclass (video training)
Private Brotherhood Access (live weekly calls & momentum support)
We Only Accept 5 Men Each Month
Only 5 spots per month to ensure Guaranteed results.
Due to demand pricing increase each month — so don’t wait to reclaim your throne!
“The world doesn’t need more soft men. It needs leaders with strength, structure, and fire in their chest.
It needs you, Built to Rule.”
FAQs
Who is this program for??
This program is for men who are tired of quick fixes and want sustainable, long-term results. It’s for those who want to not just get fit—but learn how to lead themselves, build discipline, and stay in shape for life without relying on a coach forever.
Do I need a gym membership or equipment?
Not at all. Your plan is customized based on what you have access to—whether it’s a gym, home setup, or just bodyweight exercises.
What makes this different from other coaching programs?
"The Discipline Protocol" isn’t just about workouts or meal plans—it’s a system that teaches you how to coach yourself for life, so you never need another coach again.
How much time do I need to commit weekly?
Most clients spend around 3–4 hours per week following their personalized plan. Everything is designed to fit a busy schedule without sacrificing results.
I’ve tried other programs and couldn’t stick with them. How is this different?
This system focuses on building your discipline, habits, and identity—not just following a plan. It’s designed to make discipline automatic so you stay consistent for life.
How much support do I get?
You’ll get weekly check-ins, coaching feedback, access to a private client dashboard, and resources like habit guides, focus tools, and routine blueprints to keep you accountable.
Why do you only accept 5 men per month?
We limit spots to ensure every client gets personalized attention, coaching, and feedback. This is a high-touch program, not a cookie-cutter system.